Geographical attractiveness of tourist sites in Yakutia

The article analyses the attractiveness of Yakutian tourist sites.

The relevance of research. The largest subnational administrative territory in the world, the Republic of Sakha (Yakutia) is home to unique tourist attractions, including the Cold Pole of the Northern Hemisphere, the Lena Pillars, and the Lena River. At the same time, many sites remain unknown to a wide range of potential tourists, which signifi cantly reduces the tourist fl ow and negatively aff ects the state of tourism. Identifi cation of attractive tourist sites and their evaluation are necessary to create new tourist products, as well as to increase the tourist and recreational potential of Yakutia.

The purpose of the article is an analysis of the spatial features of the attractiveness of natural tourist sites of Yakutia.

Research objectives:

1. To study the concept of “attractiveness” in tourism;
2. Identify indicators of attraction of tourist objects;
3. To evaluate the attractiveness of tourist sites in the Republic of Sakha (Yakutia);

Methods of research. The “Register of attractions of Yakutia” is the basis of this research. The article identifi es the components and indicators of the concept of “attractiveness”. A point scale was developed for each component. In accordance with this scale, a component-by-component analysis of the attractiveness of natural tourist sites in Yakutia was carried out. The result of the study was a map of the attractiveness of tourist sites by uluses (districts) of the Republic of Sakha (Yakutia).

The research results can be used in management of the tourism in Yakutia, the development of tourist products.

1. Strategija razvitija turizma v Rossijskoj Federacii na period do 2035 goda: utverzhdena rasporjazheniem Pravitel’stva Rossijskoj Federacii ot 20 sentjabrja 2019 goda N 2129-r.//Federal’noe agentstvo po turizmu: ofi cial’nyj sajt – 2019. – URL: https://tourism.gov.ru/documents/strategii/strategiya-razvitiya-turizma-vrossiyskoy-federatsii-v-period-do-2035-goda/

2. Buzdina, D.E.Perspektivy turisticheskogo potenciala Tul’skoj oblasti kak pretendenta na vkljuchenie v nacional’nyj turistskij marshrut «Zolotoe kol’co Rossii» / D.E. Buzdina // Jekonomika i biznes: teorija i praktika. – 2009 g. – № 6. – S.60-64.

3. Krivosheeva, T.M., Markova, S. A. Voprosy formirovanija sistemy turistskoj attraktivnosti / T.M. Krivosheeva, S.A. Markova // Chelovek v rossijskoj povsednevnosti: istorija i sovremennost’: Materialy IV Mezhdunardnoj nauchno-prakticheskoj konferencii. – Penza : RIO PGSHA, 2011.

4. Nazarenko, O.V., Ruban, D.A., Zajac, P.P. Jesteticheskaja attraktivnost’ vodnyh ob#ektov (rodnikov i vodopadov) na juge Rossii: aprobacija novoj metodiki // Geografi cheskij vestnik. 2015. № 3 (34). URL: https:// cyberleninka.ru/article/n/esteticheskaya-attraktivnost-vodnyh-obektov-rodnikov-i-vodopadov-na-yuge-rossiiaprobatsiya-novoy-metodiki (data obrashhenija: 30.11.2021).

5. Bogdanova, L.O. Perspektivnoe ispol’zovanie ob#ektov istoriko-kul’turnogo nasledija v celjah turizma / L.O. Bogdanova // Vestnik Belgorodskogo gosudarstvennogo tehnologicheskogo universiteta im. V. G. Shuhova. – Belgorod : BGTU, 2014. – 1. – S.7-9.

6. Bakurova, A.V. Metod ocіnjuvannja unіkal’nostі turistichnogo produktu / A. V. Bakurova, A. V. Dіdenko, O. Ju. Popova // Biznes-inform. – Har’kov : Nauchno-issledovatel’skij centr industrial’nyh problem razvitija NAN Ukrainy, 2015 g.. – № 6. – S.73-78.

7. Efi mova, A.V. Ocenka attraktivnosti turistskih ob#ektov na primere Respubliki Saha (Jakutija): vypusknaja kvalifi kacionnaja rabota / Efi mova Aleksandra Ver’evna; Severo-vostochnyj federal’nyj universitet. – Jakutsk :, 2022 g.. – 64 s.

8. Kirillova, A.V. Rel’ef kak faktor jesteticheskoj privlekatel’nosti landshafta / A.V. Kirillova// Vestnik Udmurtskogo universiteta. Ser. Biologija. Nauki o Zemle. – 2012 – № 2. – S.104-108.

9. Reestr prirodnyh dostoprimechatel’nostej Respubliki Saha (Jakutija) //Agentstvo razvitija turizma i territorial’nogo marketinga [sajt] – 2021 – URL: https://disk.yandex.ru/d/v0fykca8b2OHbA/REESTR %20 DOSTOPRIMEChATEL’’NOSTEJ %20RS %20(Ja) %20(3).xlsx.